Using Social Media Archives - TheSocialWhat.com

5 Ways For IT To Put Social Media To Work (At Work)

June 14, 2013 by Joel Marans

IT leaders may be in the best position to help prevent a “fire, ready, aim” approach to using social media. This may sound counter-intuitive at first. After all, IT blocks social media, right? Not so. I’d suggest that any organization that’s getting serious about using social media has a lot to gain by leveraging IT people’s natural strengths of connecting technology’s value to the business as a whole.

Here are 5 ways IT can be a force for social media good, while protecting the needs (and IP) of the business. A slideshare eBook version of the content is embedded at the bottom of this post that you can download too. [Read more…]

Way Better Sales Calls – In 15 Minutes (Or Less)

May 8, 2012 by Joel Marans

Fifteen minutes is all it takes to turn boring customer sales calls into well-informed, highly-relevant, personal conversations.

What separates great sellers from the pack is their deep knowledge of a customer’s business. The trick for any salesperson – regardless of tenure & industry – is finding the time necessary to learn about a customer, and using those insights to create impactful appointments.

Here are three easy ways to use social media to learn about customers while saving time – by bringing timely information right to you, so you don’t need to hunt for it. [Read more…]

What Star Wars Teaches Us About Social Media At Work

April 7, 2012 by Joel Marans

This post is dedicated to the people who “get” social media in companies that don’t – and need some inspiration to bring about change.

We all know the story. An oppressive regime suppresses the masses to the point where pockets of resistance emerge, an alliance of rebels forms, and a hero is revealed who defeats the evil Empire and brings freedom to the people.

Are we really talking about Star Wars, or how your business views the use of social media in the workplace? [Read more…]

Protect Employees From Themselves With These Social Media Guidelines

April 6, 2012 by Joel Marans

Regardless of whether social media accounts are being used for professional or personal use, employees must recognize they represent their workplace when they post anything publicly. It is unacceptable to me to say otherwise.

[Read more…]