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4 ways to avoid a Twitter PR disaster

February 8, 2013 by Joel Marans

Snowpocalypse Toronto - thanks to twitter.com/danisonfire for the image

Embarrassing, #FAIL-worthy tweets from corporate accounts is nothing new. When it does happen, media coverage and case studies ensue. Smart brands respond appropriately. Others make the situation worse. The municipality I live in has become the latest victim of the tweet-gone-bad phenomenon. In this case, an offensive, obscene message was tweeted from the corporate account. It’s possible the account was hacked. It’s more likely this was accidental, and the person responsible thought they were updating their personal account. What made this message so offensive is that the tweet criticized city residents and their inability to handle snow – during the biggest snowstorm we’ve seen in years.

This situation gives those of us who aren’t suffering through a real-time PR nightmare a chance to reflect on four basic ways to protect our own organizations from being tomorrow’s social media case-study. [Read more…]

Filed Under: Management, Marketing Tagged With: 4 Ways, B2B, best practices, City of Vaughan, Disaster, Embarrassing corporate tweets, Google, Google Search Results, guidelines, Hootsuite, Inappropriate, planning, Pr, PR disaster, Protect Your Organization, Real-time Web, Recommendations, social business, Social Savvy, Tips, training, triage, Tweet, Twitter, Twitter Usage, Vaughan

5 Ways To Raise, Train And Retain A Social Business Army

June 18, 2012 by Joel Marans

5 Ways To Raise, Train And Retain A Social Business Army

In May 2012, I was invited to present at Social Media Camp 2012, the largest social media conference in Western Canada. There’s a growing number of people (like me) who regularly try and balance “doing social” with other full-time responsibilities.

As a result, every social advocate, in any sized organization, faces the danger of diminishing returns without coordinated and sustained help. My session provided a 5-stage framework for business leaders to get find and train the help required – and then keep it going.

My thanks to the many people who attended my session, and then shared what they learned socially.

The goals of my session were: [Read more…]

Filed Under: Management, Marketing Tagged With: 5 Steps, Business Leaders, Business Process Improvement, content marketing, ebook, enterprise social networking, guidelines, Human Resource Management, measurement, onboarding, popluence, presentation, presentations, Recruitment, seeding, Social, social business, social business army, social crm, social media camp, Social Media Conference, stripes, yyj

Protect Employees From Themselves With These Social Media Guidelines

April 6, 2012 by Joel Marans

Protect Employees From Themselves With These Social Media Guidelines

Regardless of whether social media accounts are being used for professional or personal use, employees must recognize they represent their workplace when they post anything publicly. It is unacceptable to me to say otherwise.

[Read more…]

Filed Under: Human Resources, Operations Tagged With: acceptable use of social, adoption, education, facebook, getting fired, governance, guidelines, legal, linkedin, Media Guidelines, mitigating risk of social media, personal accounts, Professional Social, Protecting Employees, social media, Social Media Tools, Social Savvy, Softchoice, Twitter, Using Social Media

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Joel Marans
 
TheSocialWhat.com provides practical, tactical advice to organizations looking to get the most out of social media.

It's written and curated by Joel Marans. He's a creative technologist, a digital marketer and visual raconteur. He's also a husband, a daddy, and a geek. More about Joel.
 
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