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4 ways to avoid a Twitter PR disaster

February 8, 2013 by Joel Marans

Snowpocalypse Toronto - thanks to twitter.com/danisonfire for the image

Embarrassing, #FAIL-worthy tweets from corporate accounts is nothing new. When it does happen, media coverage and case studies ensue. Smart brands respond appropriately. Others make the situation worse. The municipality I live in has become the latest victim of the tweet-gone-bad phenomenon. In this case, an offensive, obscene message was tweeted from the corporate account. It’s possible the account was hacked. It’s more likely this was accidental, and the person responsible thought they were updating their personal account. What made this message so offensive is that the tweet criticized city residents and their inability to handle snow – during the biggest snowstorm we’ve seen in years.

This situation gives those of us who aren’t suffering through a real-time PR nightmare a chance to reflect on four basic ways to protect our own organizations from being tomorrow’s social media case-study. [Read more…]

Filed Under: Management, Marketing Tagged With: 4 Ways, B2B, best practices, City of Vaughan, Disaster, Embarrassing corporate tweets, Google, Google Search Results, guidelines, Hootsuite, Inappropriate, planning, Pr, PR disaster, Protect Your Organization, Real-time Web, Recommendations, social business, Social Savvy, Tips, training, triage, Tweet, Twitter, Twitter Usage, Vaughan

5 Google Alerts Every Business Leader Needs

October 24, 2012 by Joel Marans

5 Google Alerts Every Business Leader Needs

Google Alerts are emails automatically sent to you when there are new Google search results for terms you specify. They are one of the best and cheapest (read: free) ways to keep up-to-date on news and topics you (and your customers) care about. For executives, managers and smart sales people, they’re an indispensable way to stay informed – and get the leg up on the competition.

[Read more…]

Filed Under: Management Tagged With: Alert, brand management, competitive intelligence, Google, Google Alerts, google alerts for business, Google Search Results, Google Tool, managing a personal brand, monitoring, news, reputation management

Are Your Search Results A Good Reflection Of Your Professional You?

July 15, 2012 by Joel Marans

Are Your Search Results A Good Reflection Of Your Professional You?

While some sellers have started to use Facebook and Twitter in their personal lives, few use it in any meaningful way professionally. I’ll cut to the chase: to stay competitive, you need to become socially savvy because of Google. Here’s why.

[Read more…]

Filed Under: Marketing, Sales Tagged With: Bing, credibility, facebook, Google, Google Search Results, Internet Privacy, linkedin, man or a muppet, managing a personal brand, muppets, personal brand, Personal Professional, Professional Image, Professional Social, professional vs personal, search results, social media, The Professional Image, Twitter, Your Professional, Your Search Results

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Joel Marans
 
TheSocialWhat.com provides practical, tactical advice to organizations looking to get the most out of social media.

It's written and curated by Joel Marans. He's a creative technologist, a digital marketer and visual raconteur. He's also a husband, a daddy, and a geek. More about Joel.
 
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