This post is dedicated to the people who “get” social media in companies that don’t – and need some inspiration to bring about change.

We all know the story. An oppressive regime suppresses the masses to the point where pockets of resistance emerge, an alliance of rebels forms, and a hero is revealed who defeats the evil Empire and brings freedom to the people.

Are we really talking about Star Wars, or how your business views the use of social media in the workplace? [Read more…]