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5 Ways For IT To Put Social Media To Work (At Work)

June 14, 2013 by Joel Marans

5 Ways For IT To Put Social Media To Work (At Work)

IT leaders may be in the best position to help prevent a “fire, ready, aim” approach to using social media. This may sound counter-intuitive at first. After all, IT blocks social media, right? Not so. I’d suggest that any organization that’s getting serious about using social media has a lot to gain by leveraging IT people’s natural strengths of connecting technology’s value to the business as a whole.

Here are 5 ways IT can be a force for social media good, while protecting the needs (and IP) of the business. A slideshare eBook version of the content is embedded at the bottom of this post that you can download too. [Read more…]

Filed Under: IT Tagged With: best practices, case study, ebook, facebook, information technology, IT, IT people, linkedin, presentation, Protecting Employees, restrictions, slideshare, social business, social media, social media guidelines, Social Media Platform, social media strategy, Social Media Tools, statistics, Tips, Twitter, Using Social Media, yammer

5 Ways Smart Sales People Use LinkedIn

July 28, 2012 by Joel Marans

5 Ways Smart Sales People Use LinkedIn

In a previous post I talk about how today’s socially-savvy sellers find ways to warm up leads and avoid the dreaded cold call. Not surprisingly, many of these smart people use LinkedIn as their primary source of intelligence gathering. With over 160 Million users in over 200 countries, LinkedIn is the defacto social network for business. And while it’s great for finding new clients, it’s equally valuable as a way to learn about customers you already serve.

What follows are five ways smart sales people use LinkedIn to build their personal brand, manage their time more effectively, and prospect for new clients. In case you were wondering, none of these tips require a paid LinkedIn account.

And a gentle reminder: your audience on LinkedIn is not recruiters – it’s customers. If you do a great job, recruiters will find you. That’s their job. [Read more…]

Filed Under: Sales Tagged With: best practices, collaboration, ebook, linkedin, Linkedin Answers, People, personal brand, presentation, presentations, Recommendations, sales, Sales People, Sales Rep, Sales Reps, Smart People, Smart Sales, training, Yahoo! Answers

5 Ways To Raise, Train And Retain A Social Business Army

June 18, 2012 by Joel Marans

5 Ways To Raise, Train And Retain A Social Business Army

In May 2012, I was invited to present at Social Media Camp 2012, the largest social media conference in Western Canada. There’s a growing number of people (like me) who regularly try and balance “doing social” with other full-time responsibilities.

As a result, every social advocate, in any sized organization, faces the danger of diminishing returns without coordinated and sustained help. My session provided a 5-stage framework for business leaders to get find and train the help required – and then keep it going.

My thanks to the many people who attended my session, and then shared what they learned socially.

The goals of my session were: [Read more…]

Filed Under: Management, Marketing Tagged With: 5 Steps, Business Leaders, Business Process Improvement, content marketing, ebook, enterprise social networking, guidelines, Human Resource Management, measurement, onboarding, popluence, presentation, presentations, Recruitment, seeding, Social, social business, social business army, social crm, social media camp, Social Media Conference, stripes, yyj

Way Better Sales Calls – In 15 Minutes (Or Less)

May 8, 2012 by Joel Marans

Way Better Sales Calls - In 15 Minutes (Or Less)

Fifteen minutes is all it takes to turn boring customer sales calls into well-informed, highly-relevant, personal conversations.

What separates great sellers from the pack is their deep knowledge of a customer’s business. The trick for any salesperson – regardless of tenure & industry – is finding the time necessary to learn about a customer, and using those insights to create impactful appointments.

Here are three easy ways to use social media to learn about customers while saving time – by bringing timely information right to you, so you don’t need to hunt for it. [Read more…]

Filed Under: Sales Tagged With: 15 Minutes, Better Sales, cold calling, ebook, facebook, impactful sales calls, Key Social, linkedin, presentation, relating, sales, Sales Appointments, Sales Calls, sales tips, selling, Social, social business, social crm, social media, social media strategy, solution selling, Twitter, Using Social Media, youtube

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Joel Marans
 
TheSocialWhat.com provides practical, tactical advice to organizations looking to get the most out of social media.

It's written and curated by Joel Marans. He's a creative technologist, a digital marketer and visual raconteur. He's also a husband, a daddy, and a geek. More about Joel.
 
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