This is part of a series of short guides I’ve created to help businesses and their employees leverage social media in their jobs. This edition features five ways for organizations (and especially sales people) to use company blogs to amplify their company’s story, and create more credibility with customers.

Simply put, blogs are the most effective way to amplify and scale your organization’s thought-leadership in a way they expect.

Every day, customers learn about critical business issues and opportunties from blogs. In the B2B IT space, this was quantified with some research my team performed a while back. 21% of respondents indicated they depend on blogs as a primary source for doing research related to their jobs. It follows then that your blog’s purpose should also be oriented around helping customers and prospects find useful stuff.

Here are three goals that you might find useful when thinking about starting (or re-starting) your company’s blog: [Read more…]