TheSocialWhat.com

Practical, tactical advice for your social business

  • Sales
  • Management
  • Marketing
  • HR
  • Operations
  • IT
You are here: Home / Communications / My bonafide, certified, 100% guaranteed-to-succeed model for social engagement

My bonafide, certified, 100% guaranteed-to-succeed model for social engagement

February 16, 2012 by Joel Marans

My bonafide, certified, 100% guaranteed-to-succeed model for social engagement
I have lots of conversations with folks about one thing – how to get more people engaged with the social content they share. I’ve found myself drawing the same picture over and over again, and so I present it here for you to use and share. This engagement framework is dead simple.

If you accept that

  1. social networks are best-served as places where you create conversations
  2. you want people to react to what you’re sharing (and not everyone does)

then it stands to reason that you have the best chance to create a dialog when someone passionately agrees or passionately disagrees with what you’re sharing.

Passion is the key word here – anything less than a visceral reaction (either positive or negative) won’t be enough to get them to act.

So if you want comments, likes, @ replies, etc focus on sharing stuff that polarizes people’s opinions.

Anything less won’t cut it. And everything else you share is just noise.

I promise – with practice and the right frequency, it will work.

Related posts you may like:

Filed Under: Communications, Management, Marketing Tagged With: bell curve, diagram, engagement, sharing, social business, social networking, Twitter, viewpoints

About Joel Marans

Joel loves making people and organizations look, sound and feel great through creative uses of technology. When he's not fulfilling duties as a proud papa & husband, he leads communications and events at Top Hat, the leading cloud-based teaching platform for higher education.

Comments

  1. Emily A. Davidson says

    February 8, 2013 at 9:55 am

    Marketing for resellers creates a challenge here. It’s a fine line between polarizing opinion and maintaining relationships with vendors i.e. tape storage is dead vs. tape storage is not dead….

Trackbacks

  1. 10 things your executives can tweet - right now - The Social What The Social What says:
    February 22, 2012 at 9:07 pm

    […] ready to move past the broadcasting phase (and not everyone is ready to do this at the start) share this post with them for a guaranteed way to create engagement with employees, customers or business […]

  2. Social Climber: Blue Balls & Rouge Trails | Lessons Learned with Jaime Stein says:
    April 28, 2013 at 11:28 pm

    […] thing that stuck with me was his model for social media engagement. Essentially, Joel argues that to create social conversation, you need to create content where the […]

Search

Joel Marans
 
TheSocialWhat.com provides practical, tactical advice to organizations looking to get the most out of social media.

It's written and curated by Joel Marans. He's a creative technologist, a digital marketer and visual raconteur. He's also a husband, a daddy, and a geek. More about Joel.
 
About.MeLinkedinTwitterGoogle+

Tweet Tweet

Tweets by @schnitzelboy

Recent Posts

  • For business leaders, using social media part-time is a full-time job
  • Facebook’s big privacy change: What you need to know (and do) right now
  • Another story of baggage handlers caught on camera. Except this one’s different.
  • 5 Ways to Build A Network of Trust Through Social Media
  • The Problem With LinkedIn Endorsements – And 6 Quick Fixes
  • 5 Ways For IT To Put Social Media To Work (At Work)
  • 4 ways to avoid a Twitter PR disaster
  • Why I Won’t Connect With You On LinkedIn

Popular Tags

B2B best practices CEO collaboration content marketing ebook endorsements Executives facebook Google Google Search Results governance guidelines guides linkedin managing a personal brand measurement onboarding personal brand popluence presentation presentations Professional Social Protecting Employees Recommendations relating research sales senior leaders Social social business social crm social media social media strategy Social Media Tools social networking Social Savvy solution selling Tips training triage Twitter Using Social Media yammer yammer help

Copyright © 2022 · Metro Pro Theme on Genesis Framework · WordPress · Log in