Why the What?

There are lots of great websites out there that offer advice to organizations looking for social media help - particularly for smaller organizations. So why create another?

Joel has built a career helping people and organizations look great by using technology in creative ways. As a social business practitioner, Joel has created a bunch of content and invented new ways of thinking for his company from training content to measurement models. If he had been able to find this content somewhere else, it would have saved him (and his company) a ton of time and energy.

There are two main reasons why Joel created TheSocialWhat. 

1. It’s about “What.” Not “Why.” 

With a hat-tip to Simon Sinek, Joel thrives on the execution- he loves rolling his sleeves up and getting tactical. He feels there are so many good answers to the question “why social for business?” There just aren’t enough decent answers to questions like “how do I use social media in business?” So his first aim with TheSocialWhat is to share his own experiences transforming a $1 Billion organization into a social business leader.

2. Provide material your business can use – right away

Joel promises that everything he shares at TheSocialWhat will save you time and be ready to use. Videos, tips, tricks, training content – all of it will be material you can use in your organization instantly.

To make it easy to find what you’re looking for, Joel’s organized the content on the site just like your business – by department and function. If you are looking for something and can’t find it, please let him know.