4 ways to avoid a Twitter PR disaster

Snowpocalypse Toronto - thanks to twitter.com/danisonfire for the image

Embarrassing, #FAIL-worthy tweets from corporate accounts is nothing new. When it does happen, media coverage and case studies ensue. Smart brands respond appropriately. Others make the situation worse. The municipality I live in has become the latest victim of the tweet-gone-bad phenomenon. In this case, an offensive, obscene message was tweeted from the corporate account. It’s possible the account was hacked. It’s more likely this was accidental, and the person responsible thought they were updating their personal account. What made this message so offensive is that the tweet criticized city residents and their inability to handle snow – during the biggest snowstorm we’ve seen in years.

This situation gives those of us who aren’t suffering through a real-time PR nightmare a chance to reflect on four basic ways to protect our own organizations from being tomorrow’s social media case-study. [Read more…]

5 Ways Smart Sales People Use LinkedIn

5 Ways Smart Sales People Use LinkedIn

In a previous post I talk about how today’s socially-savvy sellers find ways to warm up leads and avoid the dreaded cold call. Not surprisingly, many of these smart people use LinkedIn as their primary source of intelligence gathering. With over 160 Million users in over 200 countries, LinkedIn is the defacto social network for business. And while it’s great for finding new clients, it’s equally valuable as a way to learn about customers you already serve.

What follows are five ways smart sales people use LinkedIn to build their personal brand, manage their time more effectively, and prospect for new clients. In case you were wondering, none of these tips require a paid LinkedIn account.

And a gentle reminder: your audience on LinkedIn is not recruiters – it’s customers. If you do a great job, recruiters will find you. That’s their job. [Read more…]

5 Critical Twitter Tips for Business Leaders

5 Critical Twitter Tips for Business Leaders

This post assumes that your executive or senior leader has committed to use and manage their own Twitter account. If they have, here are five quick tips that sets them up for instant success. [Read more…]

10 Things Executives Can Tweet About Right Now

10 Things Executives Can Tweet About Right Now

Congratulations. You’ve convinced a senior executive that Twitter is a legitimate business tool and they now want to tweet. From my own experience, that’s quite an achievement.

Your president has created her account. She’s filled out her bio information to accurately reflect her role in the organization. She’s even started following (and unfollowing) people to tune their feed. Now – what to tweet? [Read more…]