5 Ways For IT To Put Social Media To Work (At Work)

5 Ways For IT To Put Social Media To Work (At Work)

IT leaders may be in the best position to help prevent a “fire, ready, aim” approach to using social media. This may sound counter-intuitive at first. After all, IT blocks social media, right? Not so. I’d suggest that any organization that’s getting serious about using social media has a lot to gain by leveraging IT people’s natural strengths of connecting technology’s value to the business as a whole.

Here are 5 ways IT can be a force for social media good, while protecting the needs (and IP) of the business. A slideshare eBook version of the content is embedded at the bottom of this post that you can download too. [Read more...]

4 ways to avoid a Twitter PR disaster

Snowpocalypse Toronto - thanks to twitter.com/danisonfire for the image

Embarrassing, #FAIL-worthy tweets from corporate accounts is nothing new. When it does happen, media coverage and case studies ensue. Smart brands respond appropriately. Others make the situation worse. The municipality I live in has become the latest victim of the tweet-gone-bad phenomenon. In this case, an offensive, obscene message was tweeted from the corporate account. It’s possible the account was hacked. It’s more likely this was accidental, and the person responsible thought they were updating their personal account. What made this message so offensive is that the tweet criticized city residents and their inability to handle snow – during the biggest snowstorm we’ve seen in years.

This situation gives those of us who aren’t suffering through a real-time PR nightmare a chance to reflect on four basic ways to protect our own organizations from being tomorrow’s social media case-study. [Read more...]

5 Critical Twitter Tips for Business Leaders

5 Critical Twitter Tips for Business Leaders

This post assumes that your executive or senior leader has committed to use and manage their own Twitter account. If they have, here are five quick tips that sets them up for instant success. [Read more...]

10 Things Executives Can Tweet About Right Now

10 Things Executives Can Tweet About Right Now

Congratulations. You’ve convinced a senior executive that Twitter is a legitimate business tool and they now want to tweet. From my own experience, that’s quite an achievement.

Your president has created her account. She’s filled out her bio information to accurately reflect her role in the organization. She’s even started following (and unfollowing) people to tune their feed. Now – what to tweet? [Read more...]