5 Ways To Raise, Train And Retain A Social Business Army

5 Ways To Raise, Train And Retain A Social Business Army

In May 2012, I was invited to present at Social Media Camp 2012, the largest social media conference in Western Canada. There’s a growing number of people (like me) who regularly try and balance “doing social” with other full-time responsibilities.

As a result, every social advocate, in any sized organization, faces the danger of diminishing returns without coordinated and sustained help. My session provided a 5-stage framework for business leaders to get find and train the help required – and then keep it going.

My thanks to the many people who attended my session, and then shared what they learned socially.

The goals of my session were: [Read more…]

Way Better Sales Calls – In 15 Minutes (Or Less)

Way Better Sales Calls - In 15 Minutes (Or Less)

Fifteen minutes is all it takes to turn boring customer sales calls into well-informed, highly-relevant, personal conversations.

What separates great sellers from the pack is their deep knowledge of a customer’s business. The trick for any salesperson – regardless of tenure & industry – is finding the time necessary to learn about a customer, and using those insights to create impactful appointments.

Here are three easy ways to use social media to learn about customers while saving time – by bringing timely information right to you, so you don’t need to hunt for it. [Read more…]

How To Use Social Media To Warm Up Your Cold Calls

How To Use Social Media To Warm Up Your Cold Calls

If you are in a sales role and haven’t started using social media to learn about prospects and customers, you need to start. Right now. If you don’t, you’re not doing the job you’re getting paid to do.

After all, sales depends on the art of conversation, right? So how are you creating those conversations?

You don’t need to have a Twitter account or a Facebook page. You don’t need to blog. You don’t even have to like social media. You just need to have access to the Internet, and a little bit of time that I promise will prove well-spent. [Read more…]