How To Use Social Media To Warm Up Your Cold Calls

How To Use Social Media To Warm Up Your Cold Calls

If you are in a sales role and haven’t started using social media to learn about prospects and customers, you need to start. Right now. If you don’t, you’re not doing the job you’re getting paid to do.

After all, sales depends on the art of conversation, right? So how are you creating those conversations?

You don’t need to have a Twitter account or a Facebook page. You don’t need to blog. You don’t even have to like social media. You just need to have access to the Internet, and a little bit of time that I promise will prove well-spent. [Read more...]

5 ways to use Twitter in Business

5 ways to use Twitter in Business

This is a primer for people within organizations looking for practical ways to use Twitter in a business context. 

As part of my onboarding series, this guide highlights five ways organizations can start using Twitter right away. I suspect other organizations will relate to a lot of the same challenges we’ve faced at Softchoice in terms of seeing Twitter as a legitimate business tool. (Hint: it is!)

Twitter is a real-time information network that connects you to the latest information about what you and like-minded people find interesting. Twitter is based on 140-character messages called Tweets that people share in real-time. [Read more...]

My bonafide, certified, 100% guaranteed-to-succeed model for social engagement

My bonafide, certified, 100% guaranteed-to-succeed model for social engagement
I have lots of conversations with folks about one thing – how to get more people engaged with the social content they share. I’ve found myself drawing the same picture over and over again, and so I present it here for you to use and share. This engagement framework is dead simple. [Read more...]