5 Ways For IT To Put Social Media To Work (At Work)

5 Ways For IT To Put Social Media To Work (At Work)

IT leaders may be in the best position to help prevent a “fire, ready, aim” approach to using social media. This may sound counter-intuitive at first. After all, IT blocks social media, right? Not so. I’d suggest that any organization that’s getting serious about using social media has a lot to gain by leveraging IT people’s natural strengths of connecting technology’s value to the business as a whole.

Here are 5 ways IT can be a force for social media good, while protecting the needs (and IP) of the business. A slideshare eBook version of the content is embedded at the bottom of this post that you can download too. [Read more…]

Popluence: A Practical Social Media Scorecard That Works

Popluence: A Practical Social Media Scorecard That Works

Measuring social media marketing is pretty easy- provided you look at one Facebook page, one Twitter profile, or one blog at a time. What’s not easy is reporting on all your social marketing efforts in a meaningful, consolidated way that senior executives appreciate and understand. Likes, shares, downloads, views…while each are valuable measures in their own right, have you ever wondered what happens when you combine them to create actionable insights and results?

Enter Popluence – a practical, tactical social marketing scorecard that you can download and use.

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Before Creating a Yammer Group, Answer These 3 Questions First.

Before Creating a Yammer Group, Answer These 3 Questions First.

This post is for leaders within organizations who provide Yammer guidance & best practices. If you’re unfamiliar with the enterprise social network, read my post 5 ways to use Yammer for a decent primer.

Groups are arguably the best way to get instant business value out of collaboration tools like Yammer. They reduce the “noise” people see in their main feed by focusing messages around specific, affinity-based topics. For example, you might see groups for people to collaborate on key projects or company initiatives. You might also see groups designed to share best practices in a specific industry vertical. At Softchoice, we have a number of private groups used by departments to reduce the amount of email amongst teammates, while improving the conversational tone of the exchange.

Since a Yammer network “belongs” to all employees, each person has the ability to create a group. But just because someone can, doesn’t mean they should. Before people create a group, ask them to answer 3 questions:

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