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5 Ways To Raise, Train And Retain A Social Business Army

June 18, 2012 by Joel Marans 2 Comments

5 Ways To Raise, Train And Retain A Social Business Army

In May 2012, I was invited to present at Social Media Camp 2012, the largest social media conference in Western Canada. There’s a growing number of people (like me) who regularly try and balance “doing social” with other full-time responsibilities.

As a result, every social advocate, in any sized organization, faces the danger of diminishing returns without coordinated and sustained help. My session provided a 5-stage framework for business leaders to get find and train the help required – and then keep it going.

My thanks to the many people who attended my session, and then shared what they learned socially.

The goals of my session were: [Read more…]

Filed Under: Management, Marketing Tagged With: 5 Steps, Business Leaders, Business Process Improvement, content marketing, ebook, enterprise social networking, guidelines, Human Resource Management, measurement, onboarding, popluence, presentation, presentations, Recruitment, seeding, Social, social business, social business army, social crm, social media camp, Social Media Conference, stripes, yyj

Way Better Sales Calls – In 15 Minutes (Or Less)

May 8, 2012 by Joel Marans 3 Comments

Way Better Sales Calls - In 15 Minutes (Or Less)

Fifteen minutes is all it takes to turn boring customer sales calls into well-informed, highly-relevant, personal conversations.

What separates great sellers from the pack is their deep knowledge of a customer’s business. The trick for any salesperson – regardless of tenure & industry – is finding the time necessary to learn about a customer, and using those insights to create impactful appointments.

Here are three easy ways to use social media to learn about customers while saving time – by bringing timely information right to you, so you don’t need to hunt for it. [Read more…]

Filed Under: Sales Tagged With: 15 Minutes, Better Sales, cold calling, ebook, facebook, impactful sales calls, Key Social, linkedin, presentation, relating, sales, Sales Appointments, Sales Calls, sales tips, selling, Social, social business, social crm, social media, social media strategy, solution selling, Twitter, Using Social Media, youtube

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Joel Marans
 
TheSocialWhat.com provides practical, tactical advice to organizations looking to get the most out of social media.

It's written and curated by Joel Marans. He's a creative technologist, a digital marketer and visual raconteur. He's also a husband, a daddy, and a geek. More about Joel.
 
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