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5 Ways For IT To Put Social Media To Work (At Work)

June 14, 2013 by Joel Marans

5 Ways For IT To Put Social Media To Work (At Work)

IT leaders may be in the best position to help prevent a “fire, ready, aim” approach to using social media. This may sound counter-intuitive at first. After all, IT blocks social media, right? Not so. I’d suggest that any organization that’s getting serious about using social media has a lot to gain by leveraging IT people’s natural strengths of connecting technology’s value to the business as a whole.

Here are 5 ways IT can be a force for social media good, while protecting the needs (and IP) of the business. A slideshare eBook version of the content is embedded at the bottom of this post that you can download too. [Read more…]

Filed Under: IT Tagged With: best practices, case study, ebook, facebook, information technology, IT, IT people, linkedin, presentation, Protecting Employees, restrictions, slideshare, social business, social media, social media guidelines, Social Media Platform, social media strategy, Social Media Tools, statistics, Tips, Twitter, Using Social Media, yammer

4 ways to avoid a Twitter PR disaster

February 8, 2013 by Joel Marans

Snowpocalypse Toronto - thanks to twitter.com/danisonfire for the image

Embarrassing, #FAIL-worthy tweets from corporate accounts is nothing new. When it does happen, media coverage and case studies ensue. Smart brands respond appropriately. Others make the situation worse. The municipality I live in has become the latest victim of the tweet-gone-bad phenomenon. In this case, an offensive, obscene message was tweeted from the corporate account. It’s possible the account was hacked. It’s more likely this was accidental, and the person responsible thought they were updating their personal account. What made this message so offensive is that the tweet criticized city residents and their inability to handle snow – during the biggest snowstorm we’ve seen in years.

This situation gives those of us who aren’t suffering through a real-time PR nightmare a chance to reflect on four basic ways to protect our own organizations from being tomorrow’s social media case-study. [Read more…]

Filed Under: Management, Marketing Tagged With: 4 Ways, B2B, best practices, City of Vaughan, Disaster, Embarrassing corporate tweets, Google, Google Search Results, guidelines, Hootsuite, Inappropriate, planning, Pr, PR disaster, Protect Your Organization, Real-time Web, Recommendations, social business, Social Savvy, Tips, training, triage, Tweet, Twitter, Twitter Usage, Vaughan

5 Ways To Raise, Train And Retain A Social Business Army

June 18, 2012 by Joel Marans

5 Ways To Raise, Train And Retain A Social Business Army

In May 2012, I was invited to present at Social Media Camp 2012, the largest social media conference in Western Canada. There’s a growing number of people (like me) who regularly try and balance “doing social” with other full-time responsibilities.

As a result, every social advocate, in any sized organization, faces the danger of diminishing returns without coordinated and sustained help. My session provided a 5-stage framework for business leaders to get find and train the help required – and then keep it going.

My thanks to the many people who attended my session, and then shared what they learned socially.

The goals of my session were: [Read more…]

Filed Under: Management, Marketing Tagged With: 5 Steps, Business Leaders, Business Process Improvement, content marketing, ebook, enterprise social networking, guidelines, Human Resource Management, measurement, onboarding, popluence, presentation, presentations, Recruitment, seeding, Social, social business, social business army, social crm, social media camp, Social Media Conference, stripes, yyj

Way Better Sales Calls – In 15 Minutes (Or Less)

May 8, 2012 by Joel Marans

Way Better Sales Calls - In 15 Minutes (Or Less)

Fifteen minutes is all it takes to turn boring customer sales calls into well-informed, highly-relevant, personal conversations.

What separates great sellers from the pack is their deep knowledge of a customer’s business. The trick for any salesperson – regardless of tenure & industry – is finding the time necessary to learn about a customer, and using those insights to create impactful appointments.

Here are three easy ways to use social media to learn about customers while saving time – by bringing timely information right to you, so you don’t need to hunt for it. [Read more…]

Filed Under: Sales Tagged With: 15 Minutes, Better Sales, cold calling, ebook, facebook, impactful sales calls, Key Social, linkedin, presentation, relating, sales, Sales Appointments, Sales Calls, sales tips, selling, Social, social business, social crm, social media, social media strategy, solution selling, Twitter, Using Social Media, youtube

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Joel Marans
 
TheSocialWhat.com provides practical, tactical advice to organizations looking to get the most out of social media.

It's written and curated by Joel Marans. He's a creative technologist, a digital marketer and visual raconteur. He's also a husband, a daddy, and a geek. More about Joel.
 
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