Practical, tactical advice for your social business
Social media isn’t the ominous Shadow IT it once was. Access to LinkedIn, Twitter, and even Facebook has been relaxed the corporate world over.
And while many front-line employees do their companies proud as social media servants, I also see many senior leaders (arguably the most visible brand ambassadors) miss the boat when it comes to helping the organizations they lead via social. [Read more…]
A while ago I was invited to speak to a group of financial professionals from FEI about using social media as a way to build a network of trust. I told the group I’d be successful if, by the end of the session, they understood why their personal brand is so important, how it impacts building a network of trust, and (per my usual schtick), 5 practical, tactical ways for them to start building a network of trust through social media using tools like Linkedin and Twitter.
In a previous post I talk about how today’s socially-savvy sellers find ways to warm up leads and avoid the dreaded cold call. Not surprisingly, many of these smart people use LinkedIn as their primary source of intelligence gathering. With over 160 Million users in over 200 countries, LinkedIn is the defacto social network for business. And while it’s great for finding new clients, it’s equally valuable as a way to learn about customers you already serve.
What follows are five ways smart sales people use LinkedIn to build their personal brand, manage their time more effectively, and prospect for new clients. In case you were wondering, none of these tips require a paid LinkedIn account.
And a gentle reminder: your audience on LinkedIn is not recruiters – it’s customers. If you do a great job, recruiters will find you. That’s their job. [Read more…]
While some sellers have started to use Facebook and Twitter in their personal lives, few use it in any meaningful way professionally. I’ll cut to the chase: to stay competitive, you need to become socially savvy because of Google. Here’s why.