In May 2012, I was invited to present at Social Media Camp 2012, the largest social media conference in Western Canada. There’s a growing number of people (like me) who regularly try and balance “doing social” with other full-time responsibilities.
As a result, every social advocate, in any sized organization, faces the danger of diminishing returns without coordinated and sustained help. My session provided a 5-stage framework for business leaders to get find and train the help required – and then keep it going.
My thanks to the many people who attended my session, and then shared what they learned socially.
The goals of my session were: [Read more…]
It offers up short, specific answers to why employees need to participate, how customers can benefit and what’s in it for a business when they do.