Regardless of whether social media accounts are being used for professional or personal use, employees must recognize they represent their workplace when they post anything publicly. It is unacceptable to me to say otherwise.
How To Use Social Media To Warm Up Your Cold Calls
If you are in a sales role and haven’t started using social media to learn about prospects and customers, you need to start. Right now. If you don’t, you’re not doing the job you’re getting paid to do.
After all, sales depends on the art of conversation, right? So how are you creating those conversations?
You don’t need to have a Twitter account or a Facebook page. You don’t need to blog. You don’t even have to like social media. You just need to have access to the Internet, and a little bit of time that I promise will prove well-spent. [Read more…]