A B2B Social Media “So What” in 2 minutes [Video]

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This short video offers a B2B Social Media “So What” – in my case, for the people of Softchoice. We’ve found it useful to get people past the “social-media-is-only-for-my-kids” frame of mind – particularly with Boomers.

It offers up short, specific answers to why employees need to participate, how customers can benefit and what’s in it for a business when they do. [Read more...]