Practical, tactical advice for your social business
Social media isn’t the ominous Shadow IT it once was. Access to LinkedIn, Twitter, and even Facebook has been relaxed the corporate world over.
And while many front-line employees do their companies proud as social media servants, I also see many senior leaders (arguably the most visible brand ambassadors) miss the boat when it comes to helping the organizations they lead via social. [Read more…]
Are you part of the one billion people on Planet Earth who have a Facebook account? If you’re reading this, I bet you are. I also bet at some point, you’ve shared something on Facebook you’d rather your boss, your students, or your ex-boyfriend not see.
Facebook has quietly dropped a huge change to their privacy settings, potentially making some of your old posts viewable to everyone. Anything you’ve previously shared to friends of friends is now searchable and viewable by the whole of planet Facebook.
B’wuh oh.
IT leaders may be in the best position to help prevent a “fire, ready, aim” approach to using social media. This may sound counter-intuitive at first. After all, IT blocks social media, right? Not so. I’d suggest that any organization that’s getting serious about using social media has a lot to gain by leveraging IT people’s natural strengths of connecting technology’s value to the business as a whole.
Here are 5 ways IT can be a force for social media good, while protecting the needs (and IP) of the business. A slideshare eBook version of the content is embedded at the bottom of this post that you can download too. [Read more…]
While some sellers have started to use Facebook and Twitter in their personal lives, few use it in any meaningful way professionally. I’ll cut to the chase: to stay competitive, you need to become socially savvy because of Google. Here’s why.