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For business leaders, using social media part-time is a full-time job

February 26, 2016 by Joel Marans

For business leaders, being on social media part time is a full-time job
Social media isn’t the ominous Shadow IT it once was. Access to LinkedIn, Twitter, and even Facebook has been relaxed the corporate world over.

And while many front-line employees do their companies proud as social media servants, I also see many senior leaders (arguably the most visible brand ambassadors) miss the boat when it comes to helping the organizations they lead via social. [Read more…]

Filed Under: Management Tagged With: CEO, facebook, linkedin, personal brand, Twitter, yammer

Facebook’s big privacy change: What you need to know (and do) right now

October 26, 2015 by Joel Marans

Facebook's huge privacy change: What you need to know (and do) right now

Are you part of the one billion people on Planet Earth who have a Facebook account? If you’re reading this, I bet you are. I also bet at some point, you’ve shared something on Facebook you’d rather your boss, your students, or your ex-boyfriend not see.

Facebook has quietly dropped a huge change to their privacy settings, potentially making some of your old posts viewable to everyone. Anything you’ve previously shared to friends of friends is now searchable and viewable by the whole of planet Facebook.

B’wuh oh.

[Read more…]

Filed Under: Personal Brand Tagged With: change settings, cost of free, facebook, how to fix facebook privacy settings, mobile, privacy, real-time, security

5 Ways For IT To Put Social Media To Work (At Work)

June 14, 2013 by Joel Marans

5 Ways For IT To Put Social Media To Work (At Work)

IT leaders may be in the best position to help prevent a “fire, ready, aim” approach to using social media. This may sound counter-intuitive at first. After all, IT blocks social media, right? Not so. I’d suggest that any organization that’s getting serious about using social media has a lot to gain by leveraging IT people’s natural strengths of connecting technology’s value to the business as a whole.

Here are 5 ways IT can be a force for social media good, while protecting the needs (and IP) of the business. A slideshare eBook version of the content is embedded at the bottom of this post that you can download too. [Read more…]

Filed Under: IT Tagged With: best practices, case study, ebook, facebook, information technology, IT, IT people, linkedin, presentation, Protecting Employees, restrictions, slideshare, social business, social media, social media guidelines, Social Media Platform, social media strategy, Social Media Tools, statistics, Tips, Twitter, Using Social Media, yammer

Are Your Search Results A Good Reflection Of Your Professional You?

July 15, 2012 by Joel Marans

Are Your Search Results A Good Reflection Of Your Professional You?

While some sellers have started to use Facebook and Twitter in their personal lives, few use it in any meaningful way professionally. I’ll cut to the chase: to stay competitive, you need to become socially savvy because of Google. Here’s why.

[Read more…]

Filed Under: Marketing, Sales Tagged With: Bing, credibility, facebook, Google, Google Search Results, Internet Privacy, linkedin, man or a muppet, managing a personal brand, muppets, personal brand, Personal Professional, Professional Image, Professional Social, professional vs personal, search results, social media, The Professional Image, Twitter, Your Professional, Your Search Results

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Joel Marans
 
TheSocialWhat.com provides practical, tactical advice to organizations looking to get the most out of social media.

It's written and curated by Joel Marans. He's a creative technologist, a digital marketer and visual raconteur. He's also a husband, a daddy, and a geek. More about Joel.
 
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Recent Posts

  • For business leaders, using social media part-time is a full-time job
  • Facebook’s big privacy change: What you need to know (and do) right now
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