This post assumes that your executive or senior leader has committed to use and manage their own Twitter account. If they have, here are five quick tips that sets them up for instant success. [Read more…]
Congratulations. You’ve convinced a senior executive that Twitter is a legitimate business tool and they now want to tweet. From my own experience, that’s quite an achievement.
Your president has created her account. She’s filled out her bio information to accurately reflect her role in the organization. She’s even started following (and unfollowing) people to tune their feed. Now – what to tweet? [Read more…]