5 Ways To Raise, Train And Retain A Social Business Army

5 Ways To Raise, Train And Retain A Social Business Army

In May 2012, I was invited to present at Social Media Camp 2012, the largest social media conference in Western Canada. There’s a growing number of people (like me) who regularly try and balance “doing social” with other full-time responsibilities.

As a result, every social advocate, in any sized organization, faces the danger of diminishing returns without coordinated and sustained help. My session provided a 5-stage framework for business leaders to get find and train the help required – and then keep it going.

My thanks to the many people who attended my session, and then shared what they learned socially.

The goals of my session were: [Read more…]

5 Ways To Use Blogs in Business

5 Ways To Use Blogs in Business

This is part of a series of short guides I’ve created to help businesses and their employees leverage social media in their jobs. This edition features five ways for organizations (and especially sales people) to use company blogs to amplify their company’s story, and create more credibility with customers.

Simply put, blogs are the most effective way to amplify and scale your organization’s thought-leadership in a way they expect.

Every day, customers learn about critical business issues and opportunties from blogs. In the B2B IT space, this was quantified with some research my team performed a while back. 21% of respondents indicated they depend on blogs as a primary source for doing research related to their jobs. It follows then that your blog’s purpose should also be oriented around helping customers and prospects find useful stuff.

Here are three goals that you might find useful when thinking about starting (or re-starting) your company’s blog: [Read more…]