5 Ways Smart Sales People Use LinkedIn

5 Ways Smart Sales People Use LinkedIn

In a previous post I talk about how today’s socially-savvy sellers find ways to warm up leads and avoid the dreaded cold call. Not surprisingly, many of these smart people use LinkedIn as their primary source of intelligence gathering. With over 160 Million users in over 200 countries, LinkedIn is the defacto social network for business. And while it’s great for finding new clients, it’s equally valuable as a way to learn about customers you already serve.

What follows are five ways smart sales people use LinkedIn to build their personal brand, manage their time more effectively, and prospect for new clients. In case you were wondering, none of these tips require a paid LinkedIn account.

And a gentle reminder: your audience on LinkedIn is not recruiters – it’s customers. If you do a great job, recruiters will find you. That’s their job. [Read more…]

Before Creating a Yammer Group, Answer These 3 Questions First.

Before Creating a Yammer Group, Answer These 3 Questions First.

This post is for leaders within organizations who provide Yammer guidance & best practices. If you’re unfamiliar with the enterprise social network, read my post 5 ways to use Yammer for a decent primer.

Groups are arguably the best way to get instant business value out of collaboration tools like Yammer. They reduce the “noise” people see in their main feed by focusing messages around specific, affinity-based topics. For example, you might see groups for people to collaborate on key projects or company initiatives. You might also see groups designed to share best practices in a specific industry vertical. At Softchoice, we have a number of private groups used by departments to reduce the amount of email amongst teammates, while improving the conversational tone of the exchange.

Since a Yammer network “belongs” to all employees, each person has the ability to create a group. But just because someone can, doesn’t mean they should. Before people create a group, ask them to answer 3 questions:

[Read more…]