A while ago I was invited to speak to a group of financial professionals from FEI about using social media as a way to build a network of trust. I told the group I’d be successful if, by the end of the session, they understood why their personal brand is so important, how it impacts building a network of trust, and (per my usual schtick), 5 practical, tactical ways for them to start building a network of trust through social media using tools like Linkedin and Twitter.