I have lots of conversations with folks about one thing – how to get more people engaged with the social content they share. I’ve found myself drawing the same picture over and over again, and so I present it here for you to use and share. This engagement framework is dead simple.
If you accept that
- social networks are best-served as places where you create conversations
- you want people to react to what you’re sharing (and not everyone does)
then it stands to reason that you have the best chance to create a dialog when someone passionately agrees or passionately disagrees with what you’re sharing.
Passion is the key word here – anything less than a visceral reaction (either positive or negative) won’t be enough to get them to act.
So if you want comments, likes, @ replies, etc focus on sharing stuff that polarizes people’s opinions.
Anything less won’t cut it. And everything else you share is just noise.
I promise – with practice and the right frequency, it will work.
Marketing for resellers creates a challenge here. It’s a fine line between polarizing opinion and maintaining relationships with vendors i.e. tape storage is dead vs. tape storage is not dead….