Practical, tactical advice for your social business
In a previous post I talk about how today’s socially-savvy sellers find ways to warm up leads and avoid the dreaded cold call. Not surprisingly, many of these smart people use LinkedIn as their primary source of intelligence gathering. With over 160 Million users in over 200 countries, LinkedIn is the defacto social network for business. And while it’s great for finding new clients, it’s equally valuable as a way to learn about customers you already serve.
What follows are five ways smart sales people use LinkedIn to build their personal brand, manage their time more effectively, and prospect for new clients. In case you were wondering, none of these tips require a paid LinkedIn account.
And a gentle reminder: your audience on LinkedIn is not recruiters – it’s customers. If you do a great job, recruiters will find you. That’s their job. [Read more…]
While some sellers have started to use Facebook and Twitter in their personal lives, few use it in any meaningful way professionally. I’ll cut to the chase: to stay competitive, you need to become socially savvy because of Google. Here’s why.
Fifteen minutes is all it takes to turn boring customer sales calls into well-informed, highly-relevant, personal conversations.
What separates great sellers from the pack is their deep knowledge of a customer’s business. The trick for any salesperson – regardless of tenure & industry – is finding the time necessary to learn about a customer, and using those insights to create impactful appointments.
Here are three easy ways to use social media to learn about customers while saving time – by bringing timely information right to you, so you don’t need to hunt for it. [Read more…]
