TheSocialWhat.com

Practical, tactical advice for your social business

  • Sales
  • Management
  • Marketing
  • HR
  • Operations
  • IT
You are here: Home / Archives for Marketing

5 Ways to Build A Network of Trust Through Social Media

April 26, 2014 by Joel Marans

TSW_5ways_build_network_trust_socialmedia

A while ago I was invited to speak to a group of financial professionals from FEI about using social media as a way to build a network of trust. I told the group I’d be successful if, by the end of the session, they understood why their personal brand is so important, how it impacts building a network of trust, and (per my usual schtick), 5 practical, tactical ways for them to start building a network of trust through social media using tools like Linkedin and Twitter.

[Read more…]

Filed Under: Marketing Tagged With: business development, inmail, linkedin, personal brand, reputation currency, trust, value

4 ways to avoid a Twitter PR disaster

February 8, 2013 by Joel Marans

Snowpocalypse Toronto - thanks to twitter.com/danisonfire for the image

Embarrassing, #FAIL-worthy tweets from corporate accounts is nothing new. When it does happen, media coverage and case studies ensue. Smart brands respond appropriately. Others make the situation worse. The municipality I live in has become the latest victim of the tweet-gone-bad phenomenon. In this case, an offensive, obscene message was tweeted from the corporate account. It’s possible the account was hacked. It’s more likely this was accidental, and the person responsible thought they were updating their personal account. What made this message so offensive is that the tweet criticized city residents and their inability to handle snow – during the biggest snowstorm we’ve seen in years.

This situation gives those of us who aren’t suffering through a real-time PR nightmare a chance to reflect on four basic ways to protect our own organizations from being tomorrow’s social media case-study. [Read more…]

Filed Under: Management, Marketing Tagged With: 4 Ways, B2B, best practices, City of Vaughan, Disaster, Embarrassing corporate tweets, Google, Google Search Results, guidelines, Hootsuite, Inappropriate, planning, Pr, PR disaster, Protect Your Organization, Real-time Web, Recommendations, social business, Social Savvy, Tips, training, triage, Tweet, Twitter, Twitter Usage, Vaughan

Popluence: A Practical Social Media Scorecard That Works

August 27, 2012 by Joel Marans

Popluence: A Practical Social Media Scorecard That Works

Measuring social media marketing is pretty easy- provided you look at one Facebook page, one Twitter profile, or one blog at a time. What’s not easy is reporting on all your social marketing efforts in a meaningful, consolidated way that senior executives appreciate and understand. Likes, shares, downloads, views…while each are valuable measures in their own right, have you ever wondered what happens when you combine them to create actionable insights and results?

Enter Popluence – a practical, tactical social marketing scorecard that you can download and use.

[Read more…]

Filed Under: Marketing Tagged With: Balanced Scorecard, Communication, facebook marketing, forecasting, influence, internet marketing, Klout, Marketing Scorecard, Marketing Team, measurement, Measuring Social, measuring social media, online marketing, pop luence, popluence, populants, popularity, populence, reporting, score card, scorecard, social marketing, social media, social media benchmarking, social media for b2b, social media for business to business, Social Media Marketing, social media measurement, social media strategy, Social Media Success, template, twitter marketing, why social marketing

Are Your Search Results A Good Reflection Of Your Professional You?

July 15, 2012 by Joel Marans

Are Your Search Results A Good Reflection Of Your Professional You?

While some sellers have started to use Facebook and Twitter in their personal lives, few use it in any meaningful way professionally. I’ll cut to the chase: to stay competitive, you need to become socially savvy because of Google. Here’s why.

[Read more…]

Filed Under: Marketing, Sales Tagged With: Bing, credibility, facebook, Google, Google Search Results, Internet Privacy, linkedin, man or a muppet, managing a personal brand, muppets, personal brand, Personal Professional, Professional Image, Professional Social, professional vs personal, search results, social media, The Professional Image, Twitter, Your Professional, Your Search Results

  • 1
  • 2
  • 3
  • Next Page »

Search

Joel Marans
 
TheSocialWhat.com provides practical, tactical advice to organizations looking to get the most out of social media.

It's written and curated by Joel Marans. He's a creative technologist, a digital marketer and visual raconteur. He's also a husband, a daddy, and a geek. More about Joel.
 
About.MeLinkedinTwitterGoogle+

Tweet Tweet

Tweets by @schnitzelboy

Recent Posts

  • For business leaders, using social media part-time is a full-time job
  • Facebook’s big privacy change: What you need to know (and do) right now
  • Another story of baggage handlers caught on camera. Except this one’s different.
  • 5 Ways to Build A Network of Trust Through Social Media
  • The Problem With LinkedIn Endorsements – And 6 Quick Fixes
  • 5 Ways For IT To Put Social Media To Work (At Work)
  • 4 ways to avoid a Twitter PR disaster
  • Why I Won’t Connect With You On LinkedIn

Popular Tags

B2B best practices CEO collaboration content marketing ebook endorsements Executives facebook Google Google Search Results governance guidelines guides linkedin managing a personal brand measurement onboarding personal brand popluence presentation presentations Professional Social Protecting Employees Recommendations relating research sales senior leaders Social social business social crm social media social media strategy Social Media Tools social networking Social Savvy solution selling Tips training triage Twitter Using Social Media yammer yammer help

Copyright © 2021 · Metro Pro Theme on Genesis Framework · WordPress · Log in