4 ways to avoid a Twitter PR disaster

Snowpocalypse Toronto - thanks to twitter.com/danisonfire for the image

Embarrassing, #FAIL-worthy tweets from corporate accounts is nothing new. When it does happen, media coverage and case studies ensue. Smart brands respond appropriately. Others make the situation worse. The municipality I live in has become the latest victim of the tweet-gone-bad phenomenon. In this case, an offensive, obscene message was tweeted from the corporate account. It’s possible the account was hacked. It’s more likely this was accidental, and the person responsible thought they were updating their personal account. What made this message so offensive is that the tweet criticized city residents and their inability to handle snow – during the biggest snowstorm we’ve seen in years.

This situation gives those of us who aren’t suffering through a real-time PR nightmare a chance to reflect on four basic ways to protect our own organizations from being tomorrow’s social media case-study. [Read more...]

Why I Won’t Connect With You On LinkedIn

Why I Won't Connect With You On LinkedIn

Look – it’s not you. It’s me. I’m sure you really are a swell person. It’s just that I feel you’re looking for something else. When you send me a LinkedIn connection request and we don’t really know each other, I’m sorry – but for you to get the most out of LinkedIn, you deserve better than me.

[Read more...]

5 Google Alerts Every Business Leader Needs

5 Google Alerts Every Business Leader Needs

Google Alerts are emails automatically sent to you when there are new Google search results for terms you specify. They are one of the best and cheapest (read: free) ways to keep up-to-date on news and topics you (and your customers) care about. For executives, managers and smart sales people, they’re an indispensable way to stay informed – and get the leg up on the competition.

[Read more...]

5 Ways To Raise, Train And Retain A Social Business Army

5 Ways To Raise, Train And Retain A Social Business Army

In May 2012, I was invited to present at Social Media Camp 2012, the largest social media conference in Western Canada. There’s a growing number of people (like me) who regularly try and balance “doing social” with other full-time responsibilities.

As a result, every social advocate, in any sized organization, faces the danger of diminishing returns without coordinated and sustained help. My session provided a 5-stage framework for business leaders to get find and train the help required – and then keep it going.

My thanks to the many people who attended my session, and then shared what they learned socially.

The goals of my session were: [Read more...]