Before Creating a Yammer Group, Answer These 3 Questions First.

Before Creating a Yammer Group, Answer These 3 Questions First.

This post is for leaders within organizations who provide Yammer guidance & best practices. If you’re unfamiliar with the enterprise social network, read my post 5 ways to use Yammer for a decent primer.

Groups are arguably the best way to get instant business value out of collaboration tools like Yammer. They reduce the “noise” people see in their main feed by focusing messages around specific, affinity-based topics. For example, you might see groups for people to collaborate on key projects or company initiatives. You might also see groups designed to share best practices in a specific industry vertical. At Softchoice, we have a number of private groups used by departments to reduce the amount of email amongst teammates, while improving the conversational tone of the exchange.

Since a Yammer network “belongs” to all employees, each person has the ability to create a group. But just because someone can, doesn’t mean they should. Before people create a group, ask them to answer 3 questions:

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My bonafide, certified, 100% guaranteed-to-succeed model for social engagement

My bonafide, certified, 100% guaranteed-to-succeed model for social engagement
I have lots of conversations with folks about one thing – how to get more people engaged with the social content they share. I’ve found myself drawing the same picture over and over again, and so I present it here for you to use and share. This engagement framework is dead simple. [Read more...]