About Joel

Joel speaking at Social Media Camp 2012

As a Creative Technologist, Joel helps businesses foster change, drive innovation and solve communication challenges through creative uses of technology.

With deep roots in B2C digital advertising, Joel currently manages the marketing design and delivery functions at Softchoice, one of the largest B2B technology solution providers in North America. His team is responsible for scaling and amplifying the Softchoice story through digital, social and print marketing channels.

He created TheSocialWhat.com for people just like him who are also helping their organizations leverage social media, collaborative technologies and content platforms to better connect with employees, customers and the world around them.

You can learn more about Joel and his work by visiting his about.me profile.

Joel tweets regularly. You can find him at twitter.com/schnitzelboy.