About Joel

About Joel

As a Creative Technologist, I help businesses foster change, drive innovation and solve communication challenges through creative uses of technology.

Professionally, I lead Digital Marketing for Softchoice, one of the largest IT solution providers in North America.

I created TheSocialWhat.com for people just like me looking for help in the ever-changing world of social media and collaborative technologies. By sharing what I’ve learned, I hope to help organizations create better connections with employees, their customers, and the world around them.

I also write TheGeekPop.com, where I share my successes (and failures) bringing my passions for family, friends and technology together.

I’m honoured to be a member of the Board of Directors for White Ribbon, the world’s largest movement of men and boys working to end violence against women and girls and promote gender equity. I currently chair our Marketing Communications committee.

You can learn more about me by visiting my about.me profile.

Please connect with me on Twitter! You can find me at twitter.com/schnitzelboy.