A B2B Social Media “So What” in 2 minutes [Video]


This short video offers a B2B Social Media “So What” – in my case, for the people of Softchoice. We’ve found it useful to get people past the “social-media-is-only-for-my-kids” frame of mind – particularly with Boomers.

It offers up short, specific answers to why employees need to participate, how customers can benefit and what’s in it for a business when they do.

About Joel Marans

Joel loves making people and organizations look great through creative uses of technology. When he's not fulfilling duties as a proud papa & husband, he leads digital marketing at Softchoice, one of the largest IT solution providers in North America.