This short video offers a B2B “Social Media So What” – in my case, for the people of Softchoice. We’ve found it useful to get people past the “social-media-is-only-for-my-kids” frame of mind – particularly with Boomers. 
It offers up short, specific answers to why employees need to participate, how customers can benefit and what’s in it for a business when they do.
About Joel MaransJoel loves making people and organizations look great through creative uses of technology. When he's not fulfilling duties as a proud papa & husband, he manages marketing design & delivery for Softchoice, one of the largest IT solution providers in North America.
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