This short video offers a B2B Social Media “So What” – in my case, for the people of Softchoice. We’ve found it useful to get people past the “social-media-is-only-for-my-kids” frame of mind – particularly with Boomers.
It offers up short, specific answers to why employees need to participate, how customers can benefit and what’s in it for a business when they do.
About Joel MaransJoel loves making people and organizations look great through creative uses of technology. When he's not fulfilling duties as a proud papa & husband, he leads creative services and digital marketing at Softchoice, one of the largest IT solution providers in North America.
TheSocialWhat.com provides practical, tactical advice to organizations looking to get the most out of social media.
It's written and curated by Joel Marans. He's a creative technologist, a digital marketer and visual raconteur. He's also a husband, a daddy, and a geek. More about Joel.
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