A while ago I was invited to speak to a group of financial professionals from FEI about using social media as a way to build a network of trust. I told the group I’d be successful if, by the end of the session, they understood why their personal brand is so important, how it impacts building a network of trust, and (per my usual schtick), 5 practical, tactical ways for them to start building a network of trust through social media using tools like Linkedin and Twitter.
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IT leaders may be in the best position to help prevent a “fire, ready, aim” approach to using social media. This may sound counter-intuitive at first. After all, IT blocks social media, right? Not so. I’d suggest that any organization that’s getting serious about using social media has a lot to gain by leveraging IT people’s natural strengths of connecting technology’s value to the business as a whole.
Here are 5 ways IT can be a force for social media good, while protecting the needs (and IP) of the business. A slideshare eBook version of the content is embedded at the bottom of this post that you can download too. [Read more…]
In a previous post I talk about how today’s socially-savvy sellers find ways to warm up leads and avoid the dreaded cold call. Not surprisingly, many of these smart people use LinkedIn as their primary source of intelligence gathering. With over 160 Million users in over 200 countries, LinkedIn is the defacto social network for business. And while it’s great for finding new clients, it’s equally valuable as a way to learn about customers you already serve.
What follows are five ways smart sales people use LinkedIn to build their personal brand, manage their time more effectively, and prospect for new clients. In case you were wondering, none of these tips require a paid LinkedIn account.
And a gentle reminder: your audience on LinkedIn is not recruiters – it’s customers. If you do a great job, recruiters will find you. That’s their job. [Read more…]
In May 2012, I was invited to present at Social Media Camp 2012, the largest social media conference in Western Canada. There’s a growing number of people (like me) who regularly try and balance “doing social” with other full-time responsibilities.
As a result, every social advocate, in any sized organization, faces the danger of diminishing returns without coordinated and sustained help. My session provided a 5-stage framework for business leaders to get find and train the help required – and then keep it going.
My thanks to the many people who attended my session, and then shared what they learned socially.
The goals of my session were: [Read more…]