Popluence: A Practical Social Media Scorecard That Works

Popluence: A Practical Social Media Scorecard That Works

Measuring social media marketing is pretty easy- provided you look at one Facebook page, one Twitter profile, or one blog at a time. What’s not easy is reporting on all your social marketing efforts in a meaningful, consolidated way that senior executives appreciate and understand. Likes, shares, downloads, views…while each are valuable measures in their own right, have you ever wondered what happens when you combine them to create actionable insights and results?

Enter Popluence – a practical, tactical social marketing scorecard that you can download and use.

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