Archives for February 2012

5 Critical Twitter Tips for Business Leaders

5 Critical Twitter Tips for Business Leaders

This post assumes that your executive or senior leader has committed to use and manage their own Twitter account. If they have, here are five quick tips that sets them up for instant success. [Read more…]

10 Things Executives Can Tweet About Right Now

10 Things Executives Can Tweet About Right Now

Congratulations. You’ve convinced a senior executive that Twitter is a legitimate business tool and they now want to tweet. From my own experience, that’s quite an achievement.

Your president has created her account. She’s filled out her bio information to accurately reflect her role in the organization. She’s even started following (and unfollowing) people to tune their feed. Now – what to tweet? [Read more…]

A B2B Social Media “So What” in 2 minutes [Video]

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This short video offers a B2B Social Media “So What” – in my case, for the people of Softchoice. We’ve found it useful to get people past the “social-media-is-only-for-my-kids” frame of mind – particularly with Boomers.

It offers up short, specific answers to why employees need to participate, how customers can benefit and what’s in it for a business when they do. [Read more…]

5 ways to use Yammer in Business

5 ways to use Yammer in Business

This post is for people looking to introduce social media into their organization in a positive, productive way – right away. We’ve been using Yammer (a private social network for organizations) at Softchoice for over 3 years. As part of my onboarding series, this guide offers practical ways people can start using it right away.

[Read more…]