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For business leaders, using social media part-time is a full-time job

For a number of years, I’ve watched organizations big and small, and observed four things their leaders do with social media that help their organizations (and themselves) grow their brands.

Facebook’s big privacy change: What you need to know (and do) right now

Facebook has quietly dropped a huge change to their privacy settings, potentially making some of your old posts viewable to everyone. Anything you’ve previously shared to friends of friends is now searchable and viewable by the whole of planet Facebook. B’wuh oh.

Another story of baggage handlers caught on camera. Except this one’s different.

Flying is stressful enough for most people. Flying for animals must be downright terrifying. I watched out my window as a pooch was loaded into the cargo area, and I could see the dog wasn’t calm. What happened next made my day.

5 Ways to Build A Network of Trust Through Social Media

I was invited to speak to a group of financial professionals about using social media as a way to build a network of trust. By the end of the session, they understood why their personal brand is so important, how it impacts building a network of trust, and 5 ways for them to start building a network of trust through social media using tools like Linkedin and Twitter.

The Problem With LinkedIn Endorsements – And 6 Quick Fixes

LinkedIn endorsements take zero effort. They’re a hit-and-run social interaction. And while improper use of this feature creates more noise than value, I believe there are six ways we can all improve LinkedIn Endorsements so they’re more authentic and real for everyone.

5 Ways For IT To Put Social Media To Work (At Work)

IT leaders are in the best position to help prevent a “fire, ready, aim” approach to using social media. This may sound counter-intuitive at first. After all, IT blocks social media, right? Not so. Any organization getting serious about social media has a lot to gain by leveraging IT people’s natural strengths of connecting technology’s value to the business.

4 ways to avoid a Twitter PR disaster

Embarrassing, #FAIL-worthy tweets from corporate accounts is nothing new. When it happens, media coverage and case studies ensue. Smart brands respond appropriately. Others make the situation worse. These situations give us all a chance to reflect on four ways to protect our own organizations from being tomorrow’s headlines.