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The Problem With LinkedIn Endorsements – And 6 Quick Fixes

My friend Jack is looking for new career opportunities. Jack noticed his friend Larry had endorsed Moe, a senior leader at a company he’s trying to get into. Jack asked Larry to tell him about Moe, figuring if he knew him well enough to endorse him, he’d know him well enough to offer a warm intro. […]

5 ways for IT to put social media to work (at work)

5 Ways For IT To Put Social Media To Work (At Work)

IT leaders may be in the best position to help prevent a “fire, ready, aim” approach to using social media. This may sound counter-intuitive at first. After all, IT blocks social media, right? Not so. … [ More ]

Snowpocalypse Toronto

4 ways to avoid a Twitter PR disaster

Embarrassing, #FAIL-worthy tweets from corporate accounts is nothing new. When it does happen, media coverage and case studies ensue. Smart brands respond appropriately. Others make the situation … [ More ]

Why I Won't Connect With You On LinkedIn

Why I Won’t Connect With You On LinkedIn

Look - it's not you. It's me. I'm sure you really are a swell person. It's just that I feel you're looking for something else. When you send me a LinkedIn connection request and we don't really know … [ continue reading ]

5 Google Alerts Every Business Leader Needs

5 Google Alerts Every Business Leader Needs

Google Alerts are emails automatically sent to you when there are new Google search results for terms you specify. They are one of the best and cheapest (read: free) ways to keep up-to-date on news … [ continue reading ]

Popluence Rises

Popluence: A Practical Social Media Scorecard That Works

Measuring social media marketing is pretty easy- provided you look at one Facebook page, one Twitter profile, or one blog at a time. What's not easy is reporting on all your social marketing efforts … [ continue reading ]


5 Ways Smart Sales People Use LinkedIn

In a previous post I talk about how today's socially-savvy sellers find ways to warm up leads and avoid the dreaded cold call. Not surprisingly, many of these smart people use LinkedIn as their … [ continue reading ]