4 ways to avoid a Twitter PR disaster
Embarrassing, #FAIL-worthy tweets from corporate accounts is nothing new. When it does happen, media coverage and case studies ensue. Smart brands respond appropriately. Others make the situation worse. The municipality I live in has become the latest victim of the tweet-gone-bad phenomenon. In this case, an offensive, obscene message was tweeted from the corporate account. It’s possible the [...]
Why I Won’t Connect With You On LinkedIn
Look - it's not you. It's me. I'm sure you really are a swell person. It's just that I feel you're looking for something else. When you send me a LinkedIn connection request and we don't really know … [ More ]
5 Google Alerts Every Business Leader Needs
Google Alerts are emails automatically sent to you when there are new Google search results for terms you specify. They are one of the best and cheapest (read: free) ways to keep up-to-date on news … [ More ]
Popluence: A Practical Social Media Scorecard That Works
Measuring social media marketing is pretty easy- provided you look at one Facebook page, one Twitter profile, or one blog at a time. What's not easy is reporting on all your social marketing efforts … [ continue reading ]
5 Ways Smart Sales People Use LinkedIn
In a previous post I talk about how today's socially-savvy sellers find ways to warm up leads and avoid the dreaded cold call. Not surprisingly, many of these smart people use LinkedIn as their … [ continue reading ]
Are Your Search Results A Good Reflection Of Your Professional You?
While some sellers have started to use Facebook and Twitter in their personal lives, few use it in any meaningful way professionally. I'll cut to the chase: to stay competitive, you need to become … [ continue reading ]
5 Ways To Raise, Train And Retain A Social Business Army
In May 2012, I was invited to present at Social Media Camp 2012, the largest social media conference in Western Canada. There's a growing number of people (like me) who regularly try and balance … [ continue reading ]
